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How did we increase the conversion rate of LaptopSzalon by 52%?

Return on Ad Spend
ROAS

June 2020 - Dec 2021

+22,1%

average monthly growth

Cost per Acquisition
CPA

June 2020 - Dec 2021

-75%

costs less to make a purchase

Conversion Rate

June 2020 - Dec 2021

+52,42%

more conversions on the website

Bounce Rate

June 2020 - Dec 2021

-72,72%

decreased bounce rate on the website

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More time spent on the website leads to more customers

Laptopszalon approached us to help them relaunch their online marketing activities, organise their actions and develop their campaign strategy. They wanted to transform their existing webshop into a better converting e-commerce site, where they could realise higher profits with increased traffic.

Laptopszalon is one of Hungary's most popular computer shops and service networks, which also has its own webshop. Laptops, notebooks and smart devices compound most of their product range, but you can also find DIY and household tools, drones and other consumer electronics.

 

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They wanted a higher converting, higher traffic webshop, where visitors spend enough time filling their shopping carts with goods.

Services we used

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Facebook Ads

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Google Ads

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Google Shopping

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Measurement

Challenge

We started working with them in June 2020, and they faced a similar challenge to many of our other clients. The metrics for website purchases were not set up properly, so even though they had a webshop and had run ad campaigns before, the conversions from the spend were not measured accurately.

Solution

Once we made the Google and Facebook ads accounts Audit and went through the improvements that needed to be made, we built the online campaign strategy. We created a new keyword list, a new campaign structure supported by professional copywriting and ad extensions for the entire account.   

We first developed the search engine ads strategy, followed by the complete campaign management of social media paid ads.

After setting up the measurements and launching the campaigns, it was crucial to ensure visitors converted and spent enough time on the site and making a purchase. We managed to reduce the bounce rate by 72.72% and increase the conversion rate by 52.42% in 18 months on traffic from PPC ads.

Contact digital agency

WANNA BE THE NEXT SUCCESS STORY?

Contact us and boost your results with the help of Digital Marketing solutions and Markestic!

Fill out the form on our contact page as detailed as possible and we’ll

get back to you shortly (typically within 4-8 hours) with the proposed next steps.

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Akos Daniel Fodor

General Manager

Riley Cunningham

International Business Development