Click Fraud Prevention

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GET RID OF
FRAUDULENT
CLICKS

No matter the size of your business, if you are using paid search ads, you are also paying for clicks that are not valid - they might be coming from a competitor, or bots.

We are here to help you fight against them and make sure that you are only paying for clicks that generate valuable traffic. 

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11%

of all search clicks are fraudulent

36%

of all display clicks are fraudulent

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"Global losses from ad fraud in 2020 were $35 billion."

(MarTech, 2021)

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WHAT IS CLICK FRAUD?

The fraudulent clicking of pay per click ads in order to waste an advertiser’s advertising budget. Often caused by competitors, botnets and webmasters, click fraud can also be used to make money for criminal gangs.

Several studies suggest that whether it’s a small business, or a multinational company, no business is safe from click fraud. However, of course, damage can vary dramatically depending on a business’ reliance on digital ads. 

At Markestic, we are passionate about cost-effective ad spend, and to deliver reliable data to our customers. By managing top-tier advertising accounts and digital being the new normal for lots of businesses, we felt the need to make sure that every click our clients pay for, is valuable. 

HOW TO FIGHT AGAINST FRAUDULENT CLICKS?

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Get in touch and we'll send you an email with further information about the service. 

We'll guide you through the process of activating the service.

We show you the cost-saving impact  in monthly reports.

SIMPLE AS THAT. 

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IS IT REALLY WORTH IT?

It depends on your ad budget and your business' reliance on digial ads - but usually at least 5% of click are fraudulent.

All we ask in return is 10% of the spared budget - but at least 0.7% of your total ad budget..

Let's do some Math! You spend 10,000 EUR on Google Ads campaigns each month. The service shows 10% of the clicks as fraudulent, sparing you 1,000 EUR. We charge 10% of that, 100 EUR. You still won 900 EUR. 

We also send you monthly reports about fraudulent stats in your account. 

 

With our monthly subscription-based billing, you can stop the service whenever you feel like it.

 

WHAT ABOUT GOOGLE’S PREVENTION?

You might ask yourself the question “but wait, isn’t Google (or other ad networks) taking care of invalid clicks?”

 

And yes, you are right. But…

Google offers a very basic traffic filtering service, that acts as a first line of defence on your Google Ads account against very obvious click fraud and invalid traffic, but it isn’t a personalized service based on your account, industry and other needs. 

 

Our service works as a sophisticated second-tier defence, providing unparalleled additional protection against invalid & non-legitimate traffic, almost like a firewall for your clicks.  It’s a unique algorithm that is tailored to your specific business and industry. 

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WHAT ARE YOU WAITING FOR?

Subscription-based service with monthly fees.

Pay only for valuable and real clicks from potential customers

Easy to activate. 

We create monthly reports of fraudulent activities in you account. 

Our solution offers a 98% decrease in fraudulent bot clicks - and with that, a 29% increase in traffic quality.